Thursday, August 06, 2009

Online casino and poker players prefer strong, established brand names

Findings conducted by Media Man Australia and Casino News Media indicate that online casino and online poker players much prefer strong, established brands, especially in times of economic instability as is currently the case in the worlds financial markets.

The following is a summary report of the findings by geographical region, listing the overall top 5 gaming / casino / betting brands in each region. Hitwise, Online Casino City,, InfoPowa News, Gambling911, Poker News Daily, Alexa, Google and Yahoo! results formed part of the findings. The Media Man Australia and Casino News Media brand is not being included in this report.


Crown Casino and Crown Poker and

Pacific Poker and 888




Virgin Games

Aspinalls Online Casino, Aspinalls Online Poker and Aspers


Paddy Poker



Loto Quebec and

Canadian Poker Tour

*other brand findings for Canadian region were not conclusive

Fast movers on a global scale ranging from most well known to least well known are: and

PKR Poker and PKR Casino

Asia Pacific Poker Tour

Aspinalls Online Poker

Latin American Poker Tour

*the top 5 gaming and casino entities on a global scale ranging from most well known to least well known are:

Donald Trump

James Packer

Steve Wynn

Stanley Ho

Damian Aspinall / Calvin Ayre (tie)

United States

New York Lottery


Daily Racing Form

China (Macau)

City Of Dreams

Asian Poker Tour

World Series of Poker


* Microsoft, Sony and Wikipedia are making significant movements into the gaming and igaming industry, however are not classified as gambling brands in these findings.


Casino News

Online Casino News

Global Gaming News

Poker News

Betting News

Gambling News

Sports News

Poker News Media

Casino News Media