Tuesday, December 22, 2009

PKR Partners With Nuts and Loaded

21st December 2009

Next-gen online poker site PKR.com has today unveiled a major new partnership with IPC Media's award winning men's magazine brands, Nuts and Loaded.

The partnership sees the launch of Nuts and Loaded branded poker rooms that allows readers and fans to play their favourite game surrounded by images of the magazines' lovely ladies. Players can also personalise their avatars with Nuts and Loaded t-shirts.

The partnership goes live with a major launch in both the print and online versions of Nuts and Loaded. Going forward, readers can expect to get poker tips and tricks from the members of Team PKR Pro, as well as stories of their fantastic exploits as they go from poker tournament to poker tournament. There will also be special promotions for readers throughout the year.

PKR marketing director Simon Prodger says, "We think that the collaboration with IPC Media is a perfect matchup of brands. Nuts and Loaded readers are spot on for us, and by having branded environments within our game, we offer them a unique poker experience."

Nuts publisher, Clair Porteous adds, "Between them, Nuts and Loaded have a combined audience of more than 1.7 million monthly unique users online. Both are iconic men's lifestyle brands and collaborating with a partner of the calibre and scale of PKR really ticks all the boxes."

Check out www.pkr.com for all the details.

About PKR

PKR is a revolutionary new concept in online poker that has changed the way that users play poker online.

Featuring stunning real-time 3D graphics and a uniquely engaging and immersive gaming system, PKR brings an unparalleled and previously unseen level of realism to online poker.

Developed by some of the brightest stars in the video games and poker industries, PKR continues to be the most innovative poker room in the world.

For more information on PKR, please visit http://www.pkr.com.

Stunning PKR screenshots are available for the press at: PKR.com

High resolution imagery available on request.

About Nuts (www.nuts.co.uk) and Loaded (www.loaded.co.uk)

Nuts is PPA consumer Media Brand of the Year 2009. Nuts is the number one selling men's lifestyle magazine in the UK, accounting for two out of every five men's lifestyle mags purchased. Launched in 2004, Nuts has established itself as the biggest brand in men's media. Nuts.co.uk is Britain's number one men's lifestyle website according to the Hitwise UK Online Performance Awards 2008. Updated daily with exclusive images and video, the site delivers the very best in girls, sport, news, games, humour, gadgets and gear. Combined with Nuts - Britain's best-selling men's lifestyle magazine - the Nuts.co.uk website gives IPC an unparalleled total reach into the most-elusive and hardest to please audience there is - young men.

Loaded is the UK's most iconic men's magazine. The brand that invigorated the men's magazines market in 1994 continues to head the men's monthly market in innovation more than a decade on. Aimed at 18-30 year-old-men, Loaded presents the edited highlights of a young man's interests and aspirations: sport, cars, grooming, beautiful women and gaming in clearly signposted sections.

Nuts is on sale every Tuesday, priced Pounds Sterling 1.70, and online at www.nuts.co.uk.

Loaded which has recently re-launched, is on sale priced Pounds Sterling 3.50 and online at www.loaded.co.uk.

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